The Millennials Series: 7 ways to make your LinkedIn stand out to employers – The importance of LinkedIn for accounting and law students.

LinkedIn is one of the main platforms utilised by employers and recruiters when they are looking for new talent. Essentially, LinkedIn is your online resume that allows you to display your work history, education, and the skills you want to present to the wider audience, alongside enabling you to connect with like-minded individuals within your field.

As positions are becoming harder to get within accounting and law, you need to stand out to potential employers. You need to be able to differentiate yourself from the other people that are vying for the same roles. If you don’t have a LinkedIn profile, you are less likely to stand out as a potential candidate for the role you are after.

My top 7 tips to getting your LinkedIn to stand out:

  1. Get a professional headshot. Your headshot should show from your shoulders up, with a white background. You should be smiling at the camera, making yourself seem friendly and approachable. It’s recommended to wear some colour in your photo so that you do not wash out against the white background. Pick a colour that complements your skin tone.
  2. Detail your work history. Document your work history thoroughly by including dot points about what your job entailed. Include photos of events you have attended as part of your job, or events your workplace has held.
  3. Go in-depth on your education history. Include the courses you have studied, including course code and name. This will enable employers to see if you have studied the courses they require for the roles advertised.
  4. Include Volunteering experience. Volunteering shows that you are willing to give up your time to be involved in a certain cause. This can be a charity or a sporting team. It’s something that you love to do but are not paid to do.
  5. Choose the skills you want to be known for. Pick the skills you value as the most important skills you can offer an organisation. Don’t use generic skill names like “Accounting”. For example, I have created a skill called “Business Partner Support” that I want to be endorsed for.
  6. Collect Recommendations. Recommendations provide you with credibility. You should collect recommendation from people you have worked directly with either at a previous job or internship, or from tutors at university.
  7. Most importantly, engage with others on LinkedIn. Like and comment on posts, read other people’s blogs, message people that you want to form business relationships with.

If you want any clarification on the above, please let me know in the comments or send me a LinkedIn message.

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